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Doubling Day 7 Retention | Layton HAWKES
Автор: GameDaily Connect
Загружено: 2015-05-29
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Download slides: http://gamesauce.org/news/2015/06/02/...
Delivered at Casual Connect Asia in Singapore, May 2015.
Using examples from Halfbrick's Bears vs. Art, this session showed how the developers used split testing to increase retention and creatively free themselves from a cautious start to soft launch. After first stumbling and making small changes, they embraced a new and successful development approach. In this speech, Layton discussed how to avoid Halfbrick's mistakes and shared the key lessons that led them to double their day 7 metrics.
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