EXPOSING how much I make as a full-time content creator

Get 15% off your first month with Penji! https://penji.co/pricing/?affiliate=L... 🫶🏻 A lot of people on YouTube are talking about how much money they make as a content creator. But very few are fully exposing not only what their revenue is, but also, what their expenses are, and therefore what their actual take home pay is. I have never shared all those details before - even in my various videos discussing revenue, and expenses - but today I finally am. Today I’m going to expose exactly what my take home pay was as a full-time content creator in 2023 from a business that generated over $500,000 in revenue! Let’s dive into it!


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📕 TABLE OF CONTENTS 📕
00:00 I’ve never shared this before…
00:51 why revenue IS NOT how much you take home
01:29 calendar year vs fiscal year (I know, so businessy)
02:07 my INCOME streams - let’s break it down
03:58 now let’s talk EXPENSES
05:18 sometimes you need to outsource (yes, even you!)
07:27 This was my PROFIT (here’s how we got there)
08:09 now we gotta pay TAXES
10:21 my business’s NET INCOME (after taxes)
10:33 my personal income, explained
11:06 TLDR; my business and my personal income
11:40 why I don’t pay myself ALL the net profit
12:34 okay, but I could pay myself more… why not?
14:47 my ONLY financial advice for you

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🔗 Links
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission, at no extra charge to you. Thanks for supporting the channel!

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tripod: https://geni.us/ksulanzi

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👋🏻 About Me

Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I’m also the founder of a small video editing agency called Creatorly Media! We edit videos for YouTubers and video podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com. Outside of my work, I love to travel (I live part-time in a self-converted camper van!) and I have a hobby YouTube channel that documents it!    / @katieanddan