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Publishing & Selling Books in India
Автор: Sunder Ramachandran
Загружено: 2025-11-24
Просмотров: 26
Описание:
Writing a book is art, but selling it in India is pure commerce. Most first-time authors make the mistake of thinking the publisher’s job is to sell the book. It is not. Their job is to distribute it. The job of generating demand sits squarely with you.
In this session, I pull back the curtains on what it actually takes to move copies in the Indian market. We aren't talking about vanity metrics or "bestseller" tags. We are talking about the ground reality of pricing, channel conflict, and why your book needs a Go-To-Market strategy just like any other product launch.
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