Redefining Performance Marketing With AI
Автор: Tenlo Marketing
Загружено: 2025-08-05
Просмотров: 91
What if you could boost marketing performance, cut costs and launch campaigns in minutes—not days?
In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center.
Martin also opens up about his path to CEO and how his team is navigating rapid change without losing sight of people. He offers practical advice for leaders who want to integrate AI without the hype, create new roles (not just cut old ones) and build trust with clients in a tech-driven landscape.
If you’re looking to make smarter marketing decisions—and move faster while doing it—this conversation is packed with insights you can use right now. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
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