How To Create Short-Form Videos That Actually Bring Clients [6-Step Agency Formula]

You record the videos, let us handle everything else: https://tjrobertson.com/

Want to create videos that attract real clients without spending hours on fancy editing? In this video, I share our agency's proven 6-step formula for creating authentic short-form content that builds trust and gets results.
You'll learn:

Why authenticity matters more than production value
How to choose topics that resonate with potential clients
The secret to hooks that keep viewers watching
A simple way to structure your content for maximum impact
Tips for feeling confident on camera

Perfect for busy business owners who want consistent results without the complexity of content creation.

Short Video Creation Cheat Sheet: Your 5-Step Formula

Equipment Setup
Face a window or light source
Find a quiet(ish) spot
Use your phone - no fancy equipment needed
Record where you feel comfortable

Step 1: Choose Your Topic Type
Common customer questions
Lesser-known industry insights
Universal frustrations ("head nodders")
Stories that illustrate a point
Remember: Must be covered in under 3 minutes

Step 2: Identify Your Payoff
Main insight or revelation saved for the end
If answer is obvious, tease a related insight
Example format: "Yes, but there's an important caveat..."

Step 3: Write Your Hook (First 3 Seconds)
Demonstration setup ("Watch what happens when...")
Direct promise ("I'm going to show you exactly...")
Intriguing statement ("Here's what most people won't tell you...")
Problem identifier ("The real reason why...")

Step 4: Plan Your Points
List 2-3 main talking points
Include what your business does
Mention your city if local
Plan a call to action (for ~10% of videos)

Step 5: Record
Think "Zoom call" not "performance"
Pause and restart sentences as needed
Look at camera when speaking
Be yourself - authentic over polished

Quick Tips
Break big topics into smaller chunks
Script only the hook
Don't memorize - just know your points
Edit out pauses later
Just start recording!