Are Your Goals Holding You Back? WII 168 With Sam Jacobson of @Ideaction

You think your goals motivate you toward success, but what if they're actually holding you back?

Today we've got Sam Jacobson on the show, and he's talking about goals and how they can make or break your wedding business.

Sam's the founder and co-owner of Ideaction, which provides business coaching, marketing, web design, and more for wedding pros.

Sam and Eddie discuss the kinds of goals that don't serve you, and helping you find your place of bliss so you can get back to the work you love doing.

This is great motivation for anyone struggling through wedding season, but you'll want to stick around for the second half of the interview too. That's when Sam gives a full rundown on sales strategies and walks you through the buyer's journey. It's seriously like a crash course on sales that can help level up your business right away.

We are so excited to share this great interview with Sam, and be sure to check out Ideaction for more valuable tools for your wedding planning business!

00:00 Introduction
01:20 Sam Jacobson’s background in wedding industry sales
06:20 Learning to sell better
14:50 Operating from a place of bliss
16:45 How to find the resources to delegate
21:40 Discovering what motivates you
26:05 Identifying problems in your wedding business
30:15 Creating an Ideal Client Avatar
32:47 Defining your goals
37:06 Sales and the buyer’s journey
41:55 Building value for your wedding clients
51:13 Mistakes that Wedding Planners make
57:15 Sam Jacobson’s #1 advice for wedding planners


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Our company, Timeline Genius, is committed to bringing you bi-weekly conversations with our Founder and CEO, Eddie Babbage, and top figures in the wedding industry about building your business and brand.

Here are some ways you can work with us:
⚡️FREE TRIAL of Timeline Genius ➡️ https://www.timelinegenius.com/signup

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