Practical Content Writing [[ PART 2 / 4 ]] | Long Tail Keyword and Commercial Search Intent Funnel

Long-tail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group.

But these keywords generally fall into two “buckets.”

Both are powerful but fit into different scenarios and should be treated differently.

Bucket #1 is called “The Long Tail of Broad Topics.”

These long-tail keyword phrases generally fall into a broader topic (ie. “weight loss”). Some of these topics will have tens of thousands of long-tail variations and ranking for the head term can result in potentially hundreds of thousands of search visitors each month to a single page.

Bucket #2 is called “Topical Long Tail Keywords.”

The long-tail keywords in this group are generally based on more focused topics (ie. “squeeze pages”). They have fewer long-tail variations, and may not produce as much search traffic as the first group.

However, they are generally lower-competition keywords that will likely be easier to rank for.

In this video we use AhRefs Keyword Generator to find our choice Long-tail keywords

How to Determine the Commercial Intent of Keywords
Search volume is an important metric when determining the value of a keyword. But it
shouldn’t be the only thing you use in your keyword decision making process. You also
want to factor in commercial intent. However, unlike search volume, commercial intent
doesn’t have a hard number that you can use to figure it out. This video will describes the process of objectively and subjectively determining the commercial intent of a keyword.