Is Luckin a Fraud? Miriam explains the business model fundamentals of Luckin Coffee ($LK) 瑞幸咖啡

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In this Video Miriam explains the fundamentals of the business model, actual market, service experience and the future potential of Luckin Coffee.

Luckin Coffee ($LK) 瑞幸咖啡 is the main competitor of Starbucks in China. In a very short period of time Luckin made an incredible move into the coffee drinking market of China. But is it a fraud?

Lately Luckin got quite a few accusations regarding their business and how successful they really are. As we are frequently in China and we are analysing Chinese - in particular digital - business models, we are digging deeper on what makes this company interesting. Within a series of videos we will uncover the company and let you make your own decisions, whether you think you want to invest or not.

We will find out how the company works and what makes or brakes the business model. How attractive the valuation? How attractive is Luckin Coffee Share price? Should you buy Luckin Stock 瑞幸咖啡股票?

So in this first video - we are about to explain the fundamentals.

Stay tuned for more!

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We are China-experts and are constantly testing innovations coming from China. On our Channel we decode new trends and technology and analyse their potential to take off. For more about China's Hidden Champions also check out our other videos:

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