The Rise Of Liquid Death | Full Interview

Hear even more from the man who made canned water cool in our full, uncut interview.

In October 2022, CNBC Make It interviewed Liquid Death founder and CEO, Mike Cessario, at the company headquarters in Los Angeles, CA. Cessario spent years figuring out how to make water cool and now his brand is valued at $700 million. He attended the 2009 Warped Tour and realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, Cessario created a commercial before he had an actual can of water. It went viral and investors saw potential in the brand. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.

Chapters:
00:00 – Growing up
13:35 – Early career
20:00 – From advertising to entrepreneur
32:52 – Launching Liquid Death
39:09 – From DTC to retail chains
45:15 – Liquid Death sales
55:05 – Appeal of the brand

Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Tom Huddleston

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How Liquid Death Founder Made Water Cool | Mike Cessario Full Interview