Communicating your value: lessons learned from 25 years in marketing

This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.
Key takeaways

1. Why you must understand that clients aren't buying your time
2. Identify your unique value proposition and share it via real-world examples
3. Apply the 3-step Value Framework:
4. The importance of articulating your value clearly to avoid the "race to the bottom"
5. Why you need to own who you are and stop apologising
Resources and links


Abbas Marketing (https://www.abbasmarketing.com/)
About the show


The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas (  / ayoabbas  ) from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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