When Hype Meets Reality: The Dark Side Of Kickstarter

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Kickstarter once felt like the future. Back in the early 2010s, it was everywhere—wild inventions going viral, millions raised overnight, and headlines calling it the new way to launch a business. It lowered the barrier for anyone with an idea to raise money, build a prototype, and turn it into a product. But the dream started to crumble. Projects like the Coolest Cooler, which raised over $13 million, ended with thousands of backers left empty-handed. Drones that didn’t fly, 3D printers that never shipped, and consoles that failed—Kickstarter became infamous for overpromising and underdelivering. The real problem wasn’t just failed ideas, but the outright scams that slipped through, leaving backers with nothing while Kickstarter still took its 5% cut. Over time, trust eroded. By the late 2010s, growth had stalled, and even the pandemic bump couldn’t save it. Kickstarter isn’t gone, but its golden age is over, and its name is slowly becoming a cautionary tale.

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Timestamps:
0:00 - The Fall Of Kickstarter
2:15 - The Crowdfunding Boom
8:49 - The Scam Spiral
The Decline

Resources:
https://pastebin.com/YjF0wFEn

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