Alpine 70 years | The Alpine savoir-faire | Ep. 5

Thanks to its unique know-how, Alpine can legitimately position itself as a premium manufacturer. This expertise is the focus of the fifth episode of the “Alpine, 70 Years” series, which was launched at the beginning of the year to celebrate the brand's 70th anniversary.

As Sovany Ang, VP Product Performance at Alpine points out, it is essential for a manufacturer to assert a strong identity in a sector as competitive as the automotive industry. Drawing on the expertise of its teams and partners, Alpine can affirm its distinctive position as a premium French manufacturer.

« We are developing an entire French industrial ecosystem to offer cars made in France. »
Sovany Ang, VP Product Performance, Alpine

This positioning is reflected in the local production in France, symbolized by the Manufacture Alpine Jean Rédélé in Dieppe. In this episode, the factory’s director, Nicolas Renaud, discusses all the measures taken to maintain the highest possible level of quality, while Capucine Lorenzi, Chief Operating Officer at Alpine, explains the high standards applied by Alpine in selecting its technical partners and suppliers.

“We select suppliers based on their expertise and competitiveness. Quality is a non-negotiable.”
Capucine Lorenzi, Chief Operating Officer, Alpine