The Power of Brand Differentiation in Banks and CUs With Jason Henrichs | CSTMR Mighty Finsights

In this episode of the CSTMR Mighty Finsights podcast, host Rory Holland talks with Jason Henrichs, CEO of Alloy Labs and co-host of the top fintech podcast Breaking Banks. Together, they explore the future of community banking, the power of trust, the identity crisis facing financial brands, and how collaboration inspired by Abraham Lincoln’s “Team of Rivals” can help banks thrive in a changing market.
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Chapters:
00:00 EP30 - Teaser
00:37 Introduction
01:56 Interview Starts - Upbringing, a Gift, and Running
08:43 Founding Perk Street and the Birth of Banking as a Service
13:05 Building Trust in Financial Services
15:39 Rory Holland Commentary
16:03 Resume Interview
16:42 How Financial Brands Are Dealing with Consumer Distrust
18:41 Alloy Labs: Innovating for Community Banks
22:59 How Alloy Labs Evaluates Fintech Partners
29:25 Telling the Ugly Truth to Community Bankers
32:57 Rory Holland Commentary
33:19 Resume Interview
35:14 What Problems Does Jason Think Are Worth Solving
38:59 The Challenge of Differentiating as a Community FI
44:03 The Market Is Shifting Under the Feet of Community Bankers
48:10 Lessons from History: Leadership and Trust
50:46 Rory Holland Commentary
51:10 Resume Interview
51:50 The Intersection of Entrepreneurship and Stewardship
56:20 Abraham Lincoln as Head of People
01:00:48 Wisdom from Jason's Current Season of Life
01:03:03 Outro

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► Want to Reach Out?
Alloy Labs LinkedIn:   / alloylabs  
Jason Henrichs LinkedIn:   / jasonhenrichs  
Alloy Labs Website: https://www.alloylabs.com/