Rachel Williams on Making Bold Moves & Building Purpose-Driven Brands | AMAKA Founder’s Journey

In this inspiring episode of AMAKA’s Founder's Journey, we sit down with Rachel Williams, Founder of Bold Move and CMO of Beauty & Brains, to explore how bold decisions, storytelling, and purpose-driven strategy can transform your career and business.

At just 24, Rachel took the leap—leaving a secure corporate job to chase her authentic passions. She opens up about the doubts, lessons, and triumphs of that pivotal decision and how it led her to build a thriving consulting business, Bold Move, where she helps brands craft powerful stories and purpose-driven marketing strategies.

Rachel dives deep into:
✨ Why taking risks and stepping out of your comfort zone is key to growth
✨ The role nonprofit and community work played in shaping her entrepreneurial approach
✨ How to leverage platforms like LinkedIn and word-of-mouth to expand your network
✨ The power of strategic storytelling frameworks like the Hero’s Journey
✨ Practical strategies for brand consistency, partnerships, and long-term success

If you’re an entrepreneur, marketer, or creative ready to make your own bold move—this episode is packed with tactical advice and empowering insights.
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