Who Destroyed Nirma | Case study | Untapped india
Автор: Untapped India
Загружено: 2025-09-22
Просмотров: 3329
Nirma Detergent Business Case Study | From ₹3 Detergent to ₹2,000 Cr Brand.
Welcome to our deep dive into one of India's most iconic business stories — the rise and fall of Nirma detergent! 
In this video, we explore how a ₹3 detergent packet, launched from a small home kitchen, went on to challenge global giants like Hindustan Unilever and revolutionize the Indian FMCG sector.
 What you’ll learn in this video:
The inspiring story of Dr. Karsanbhai Patel
How Nirma disrupted a monopoly held by Surf
The genius marketing and pricing strategy
How Nirma built trust with Indian households
Lessons entrepreneurs can learn from Nirma's journey
Whether you're a business student, entrepreneur, or just love inspirational Indian business stories — this video is for you!
Tags-
#business #nirma #casestudy                
 
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