Who Destroyed Nirma | Case study | Untapped india

Nirma Detergent Business Case Study | From ₹3 Detergent to ₹2,000 Cr Brand.

Welcome to our deep dive into one of India's most iconic business stories — the rise and fall of Nirma detergent!

In this video, we explore how a ₹3 detergent packet, launched from a small home kitchen, went on to challenge global giants like Hindustan Unilever and revolutionize the Indian FMCG sector.

What you’ll learn in this video:

The inspiring story of Dr. Karsanbhai Patel

How Nirma disrupted a monopoly held by Surf

The genius marketing and pricing strategy

How Nirma built trust with Indian households

Lessons entrepreneurs can learn from Nirma's journey

Whether you're a business student, entrepreneur, or just love inspirational Indian business stories — this video is for you!
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#business #nirma #casestudy