Real Estate Isn’t Easy Money: The 80% Washout Reality + How to Win

Most people enter real estate thinking it’s “easy money.”
Then the silence hits. No replies. No deals. And they start spiraling.

In this training, Amherst Madison founder Nick Schlekeway breaks down the biggest truth vs illusion traps that sabotage new agents and the mindset + systems that actually create consistent business.

In this video you’ll learn:

Why “real estate is easy money” is one of the most dangerous lies

The real meaning of the 80%+ dropout rate (and how to avoid becoming a statistic)

Why no response doesn’t mean no interest (and how long it really takes)

The truth about the “big why” (and what drives discipline instead)

Why your environment can beat your habits

How agents create the commission objection (and how to stop)

Why victim mentality kills careers fast

Why you don’t need 100 scripts you need 5–6 lethal ones

When to stop chasing dead leads and go find a better pool of buyers/sellers

If you’re a new agent—or rebuilding momentum, this is the kind of straight talk that saves you years.

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00:00 Intro: Who I am + why I’m sharing this
01:30 Truth vs illusion in real estate (what no one tells agents)
03:40 Illusion #1: “Real estate is easy money”
07:20 The dropout reality (80% fail, here’s why)
10:10 Entrepreneurship truth: freedom comes with a price
12:40 Business is built, not bestowed
14:10 My first year struggle (40 offers, zero wins)
17:10 Why grit beats talent every time
19:30 Illusion #2: No response means no interest
22:40 The silent probation period (why people expect you to quit)
25:50 Illusion #3: The “big why” myth
29:10 What actually creates discipline and momentum
31:40 Illusion #4: Brokerage doesn’t matter
34:10 Who actually does care about your brokerage
36:20 Illusion #5: Clients only care about commission
39:00 Why agents create that objection themselves
41:10 Final truth: action beats everything
43:00 Closing thoughts + wrap-up

Topics Covered:
real estate, real estate agent, new real estate agent, real estate training, real estate coaching, real estate prospecting, how to get real estate clients, real estate leads, real estate mindset, real estate success, real estate business, agent onboarding, real estate scripts, commission objection, real estate marketing, entrepreneurship, sales mindset, building a pipeline, consistency in business, amherst madison