CEO Mindset #3: Profit Mindset vs Growth Mindset

Are you running your company with a profit mindset or a growth mindset? And do you know which one you should be in right now?

In this video, I break down CEO Mindset #3 — knowing the difference between profit mindset and growth mindset — and how elite CEOs balance the two to scale faster and maximize company value.

Here’s what you’ll learn:

Why profit mindset is natural for bootstrapped CEOs — but often caps growth

Why growth mindset is risky, but can 3X your upside

How to balance profit vs growth depending on your company’s stage

Real case study: a profitable SaaS company held back by profit mindset

How to bake both mindsets into your financial model for smarter decisions

This isn’t theory. It’s the framework I’ve used running companies from $0 to 9-figure revenues and coaching CEOs across industries.

🔹 Learn more about 1-on-1 CEO coaching: https://www.inclinecapital.net

🔹 Watch The 30-Day CEO Playbook (20 years of CEO experience in 2.5 hours): https://www.the30dayceo.com

🔹 Subscribe for weekly CEO insights: RJ The CEO Coach

If you’re a founder or CEO, understanding when to lean profit-first and when to push for growth could be the difference between staying small — or scaling into a market leader.

#CEOCoaching
#GrowthMindset
#ProfitVsGrowth
#EntrepreneurMindset
#BusinessStrategy