Employer brand that works: How to measure real business value
Автор: hackajob HQ
Загружено: 2025-12-19
Просмотров: 11
What does employer brand impact actually look like in 2025?
In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.
They cover:
Why impressions and click-through rates no longer tell the full story
How brand influence shows up in time to hire, offer acceptance, and retention
What metrics actually resonate with the C-suite
Why employer brand is becoming a measurable growth lever, not a side project
Two data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume.
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