Fractional Marketing Leadership - A Global Perspective | USA Part 2

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

Episode Summary

In this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model. Brooke discusses her background in marketing, the challenges she faced transitioning to fractional work, and the misconceptions surrounding fractional roles. She emphasizes the importance of experience over age, the need for integration within client teams, and the growing acceptance of fractional leadership in various industries. Brooke also provides valuable advice for aspiring fractional marketers and CEOs considering hiring fractional leaders.

Special Guest

Brooke Janousek, Founder The Grow CMO
Connect with Brooke:   / brookejanousek  

Key takeaways

• Brooke transitioned to fractional work unexpectedly after being offered a consulting role.
• She faced personal challenges regarding her professional identity and boundaries.
• Financially, the fractional model can be feast or famine, requiring discipline in saving.
• Start-ups and emerging brands are increasingly embracing fractional CMOs.
• Misconceptions about fractional roles often stem from a lack of understanding of qualifications.
• Experience is more important than age when considering fractional leadership roles.
• Consultants typically focus on niche skills, while fractional leaders manage teams and strategy.
• Integration into client teams is crucial for fractional CMOs to be effective.
• Setting clear boundaries is essential for maintaining work-life balance as a fractional leader.
• The fractional leadership model is likely to remain relevant in the future.

Sound bites

"I want to be friends with the CFO."
"I think it's here to stay."
"The opportunities are limitless."

Chapters

00:00 Opening Titles
00:58 Introduction
01:31 Brooke Janousek Introduction
02:45 Discovering the Fractional Model
04:46 Challenges and Overcoming Obstacles
08:18 Financial Considerations and Advice
10:41 Fractional CMO Adoption and Industries
13:31 Experience and Age in Fractional Leadership
16:25 Integration into Client Organizations
18:14 Remote vs. On-Site Work
20:36 Advice for CEOs Considering Fractional CMOs
23:53 The Future of Fractional Leadership
26:22 Setting Boundaries and Advice for Marketers
27:29 Closing Summary

Contact VCMO

• Connect with the host:   / paulmills-fractionalcmo  
• Email us: [email protected]
• Visit our website: https://www.vcmo.uk
• Phone us: +44 (0) 331 630 9395

Thanks for streaming & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.