Concord: How to Lose $200M in 12 Days

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Dive into the shocking $200 million failure of Concord, Sony's ill-fated hero shooter that lasted just 12 days. This video dissects the 10 fatal flaws that doomed Concord's development and launch, from its astronomical budget to its lack of innovation. Discover how a star-studded development team, including Bungie veterans, stumbled in creating a game that failed to capture players' attention. Learn about Concord's marketing missteps, pricing perils, and the unprecedented decision to cancel the game less than two weeks after release. I talk about the pitfalls of modern game development, the challenges of entering a saturated market, and the importance of player engagement. Uncover the lessons learned from this $200 million misadventure in game development.

Written, Edited, & Narrated by MRIXRT
Edited by ‪@hopinsteadofjump‬
Additional Footage ‪@MykonosFan‬ & @CrubOfficial

#Concord #mrixrt #reallycool

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0:00 The $200 Million Dollar Flatline
2:47 Market Myopia (Chasing Giants)
5:48 The Time Trap (8 Years of Development Hell)
10:32 Budget Bloat (The $200 Million Question)
16:00 Character Crisis (Heroes That Fell Flat)
20:20 Pricing Peril (The $40 Mistake)
24:28 Marketing Malaise (The Silent Launch)
29:40 Studio Stumbles (When Big Names Fall Hard)
33:16 Player Paralysis (Failing to Engage the Audience)
37:51 Innovation Drought (Missed Opportunities in a Sea of Familiarity)
42:38 The Cancellation Conundrum (Too Little, Too Late)
46:58 The Postmortem

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Concord: How to Lose $200M in 12 Days
   • Concord: How to Lose $200M in 12 Days  

MRIXRT
   / reallycool