Behind the Brand: The Making of “Can You Feel It” | Global Brand Storytelling

This behind-the-scenes video offers a look into the strategy, storytelling, and intention behind Carib Presents: The Making of “Can You Feel It.”
As part of this global brand initiative for Carib Brewery, this project went beyond visuals and music; it was about culture, emotion, and connection on an international scale.

In this BTS footage, the team speaks about:

• The creative and strategic process behind the campaign
• The storytelling goal of the video and its global audience
• How brand, culture, and emotion were intentionally woven together
• Why authenticity matters when representing Caribbean brands on the world stage
• The importance of aligning creative execution with brand purpose

This project is a strong example of how brand storytelling works best when strategy leads creativity, not the other way around.

I’m sharing this here as part of my ongoing work and experience contributing to international brand campaigns, helping global and regional brands bring their stories to life in a way that feels real, intentional, and culturally grounded.

If you’re a brand, organization, or creative team looking to:
• Develop authentic brand narratives
• Execute campaigns with cultural relevance
• Align storytelling with long-term brand strategy
• Bring global ideas to life with local truth
…this project reflects the kind of work I do.

• Learn more or work with me at ThatBrandingGuy.com
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Because strong brands aren’t just seen... they’re felt.