Prada Spring/Summer 2026 | Image of an Image

“Image of an Image”, the Prada Spring/Summer 2026 campaign, featuring Prada Ambassadors Hunter Schafer, Nicholas Hoult, Damson Idris and Carey Mulligan, together with John Glacier, Levon Hawke and Liu Wen.
A perspective on Prada. Re-considering the Spring/Summer 2026 collections by Miuccia Prada and Raf Simons, the campaign investigates the nature of advertising itself: the image, the medium, the message.
Artist Anne Collier contributes a specially-commissioned portfolio that reconsiders the act of looking, rendering the campaign imagery as both physical object and critical reflection. Across still-life compositions, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Within a play on perspective and re-framing, Prada pieces are worn by actors and personalities, observed and admired, examining the mechanism of advertising as a medium.
Both a celebration of fashion imagery and a liberation from it, the campaign frames fashion through fine art, reflecting Prada’s long-held exchange with contemporary artists and global culture.

Creative Directors: #MiucciaPrada and #RafSimons
Photography: Anne Collier with images by Oliver Hadlee Pearch
Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen.
Campaign Creative Direction: Ferdinando Verderi

#PradaSS26 #Pradaholiday

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