Key Elements of Marketing by Hermawan Kartajaya
Автор: Marketeers TV
Загружено: 2024-12-15
Просмотров: 24115
In this video, the Founder and Chair of MCorp, Hermawan Kartajaya explains MarkPlus’ very own definition of marketing, which is dubbed market-ing, and the Key Elements of Marketing, which contains several marketing frameworks that are instrumental in winning the competition in the ever-changing market.
Several marketing case studies of notable brands such as McDonald’s, Coca-Cola, and Kopi Kenangan are also explained, making it an insightful video for novices, professional, and everyone in between with an interest in marketing.
Supported by Samsung WAD Interactive Display
Chapters
08:47 - The Three Cluster of Works by Hermawan Kartajaya X Philip Kotler
10:31 - The Fundamental of Market-ing
17:16 - 5 Drivers of Change
43:28 - 4C Competitive Landscape
47:16 - PDB Strategic Marketing
13:52 - 9 Core Elements of Marketing
#hermawankartajaya #HKLectureSeries
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