Inside Sula’s 25-Year Wine Journey | Rajeev Samant Exclusive | Young Turks Reloaded

Rajeev Samant, Founder & CEO of Sula Vineyards, reunites with Shereen Bhan - 23 years after his first appearance on Young Turks - to reflect on the journey of building India’s biggest wine brand.

From walking away from a cushy Silicon Valley job to placing a bold bet on Nashik’s vineyards, Rajeev shares the pride and persistence it’s taken to pioneer India’s wine movement.

As Sula marks 25 years, he looks back on the early hustle - from selling 40,000 bottles in 2001 to over 12 million cases today.

From battling regulations to educating Indian consumers about wine culture, Rajeev shares the unfiltered truth behind building a brand that’s both proudly Made in India and rooted in Indian farms.

#Sula #vineyard #YoungTurks #India #WineBrand #SiliconValley #wineculture #cnbctv18digital #CNBCTV18 #BusinessNewsLive #MarketNews #CNBC

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