the step by step rebrand strategy of Addison Rae

🎯 Want me to market your music personally? Check this out: https://lp.oddlysimpl.xyz/

Addison Rae went from being the internet's punchline to landing a top 10 album. This isn't luck - it's a calculated rebrand that every creator and artist needs to study.

In this video, I break down the exact strategy Addison used to escape the "cringey TikToker" label and transform into a legitimate pop artist. From wiping her entire Instagram to collaborating with Charli XCX, she turned early failures into a blueprint for success.

🔑 What You'll Learn:

How Addison's leaked 2022 EP became the foundation for her comeback
Why deleting her Instagram was a genius move for resetting public perception
The momentum-building strategy she learned from Charli XCX's Brat rollout
How she used Y2K nostalgia and cinematic music videos to build credibility
The power of targeting a niche audience instead of chasing mass appeal

Whether you're an artist struggling with your image, a creator feeling stuck in your persona, or a marketer looking to understand modern rebrand strategies, this video gives you the playbook.
Addison proved that one bad launch doesn't define your career—how you respond to it does. She studied her mistakes, refined her sound, controlled her narrative, and built a loyal fanbase through consistency and world-building.
🎵 Key Takeaways for Artists & Creators:
✓ Visuals matter as much as your music in the TikTok era
✓ Momentum beats virality—consistent releases build deeper connections
✓ A blank slate reset can force people to see you differently
✓ Collaborators can teach you strategy, not just craft
✓ Niche audiences that love you deeply trump broad, passive followings
This is how you turn failure into a movement. This is how you rebrand like a pop star.

#AddisonRae #MusicMarketing #Rebranding #PopMusic #CharliXCX #TikTokToPopStar #ArtistStrategy #MusicIndustry #CreatorEconomy #MusicVideos #Y2KNostalgia #HyperPop #BratSummer #MusicCareer #InfluencerToArtist