Funlab's Growth Journey: A Case Study | Merkle

Merkle partnered with Funlab to achieve three main objectives: enhancing digital experiences, optimizing guest interactions, and leveraging data for a 360-degree guest view. They developed a modular service system to support growth and integrated Salesforce to connect data sources. Key results include a 100% increase in online visitation, 200% growth in online revenue, and a 69% rise in conversion rates. The introduction of the Fun Pass subscription significantly boosted guest lifetime value. This digital transformation has paved the way for Funlab's rapid expansion and innovative loyalty programs.

00:00 - Introduction
00:45 - Core Objectives
01:12 - Scaling and Growth Ambitions
01:17 - Developing Data Capabilities
01:32 - Optimizing the Booking Flow
02:00 - Implementing Salesforce
02:14 - Positive Outcomes and KPIs
02:34 - Access to Solution Architects
02:55 - Launching the Fun Pass
03:13 - Increasing Guest Lifetime Value
03:43 - Future Growth and Expansion

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