Storage Authority is bringing the Playbook for success in Storage to busy professionals.

I am thrilled to welcome Marc Goodin, CEO and President of Storage Authority, to the show. With over 40 years of experience in civil engineering and self-storage development, Marc has created a truly unique franchise model that is changing how professionals enter this asset class.

In this episode, we dive into the "Storage Authority way," a system designed to help high-earning professionals transition into storage ownership without the 400 hours of "homework" usually required to get a project off the ground. Marc shares his origin story from the 1980s and explains why he believes that even in a "scary" market, the secret to success in 2026 lies in being a superior operator.

We discuss:

How Marc simplifies the confusing "puzzle" of construction, banking, and operations for his franchisees.

Why Marc believes the current "fear" in the industry is actually a massive opportunity for established players.

Why the "build it, and they will come" days of 1995 are over, and what it takes to win in today's competitive landscape.

Navigating the current 55–60% LTV bank environment and why Marc still loves the SBA 7(a) and 504 programs for new developments.

How little value-adds, like a candy bar at a hotel pool, can be translated into the self-storage customer experience.

Timestamps:

01:48 Marc’s 40-Year Journey: From Civil Engineering to Storage
03:45 The 2026 Shift: Navigating Fear & Market Sentiment
07:39 The Origin of Storage Authority: Solving the "Confusion"
10:36 Why Operations is the New Competitive Advantage
14:06 Who is the Ideal Storage Authority Franchisee?
19:08 Curb Appeal & The Psychology of the Buying Decision
23:56 Financing in 2026: SBA Loans & Traditional Banking
28:48 What Drives Marc to Keep Building?

Connect with Thaddeus Campbell (S3 Partners):
thaddeus@s3.partners
  / itsthadcampbell  

Connect with Marc Goodin
marc@storageasset.com
www.storageauthorityfranchise.com

This episode was brought to you by:
https://www.kiwiconstruction.com/