Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.

Episode Highlights:
• The biggest challenge they are currently facing (24:14)
• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)
• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15)
• How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47)
• The countries with the largest number of users (13:26)
• How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58)
• How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11)
• Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36)
• The biggest challenge they are currently facing (24:14)
• Favorite book and business leader (27:15)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-inv...