2020 Annual Antibiotic Symposium - Day 1
Автор: National Institute for Animal Agriculture
Загружено: 2021-12-16
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November 2, 2020
Communications Session with Dr. Andy King, Iowa State University, Greenlee School of Journalism and Communication
• Review of 2019 findings by ISU Greenlee School of Journalism and Communication
• Panel Conversation
o Claire Masker-King, National Pork Board (farm tours, working with influencers)
o Terri Moore, AFBF (working with media)
o Courtney Meyers, Texas Tech.
• Preparing to engage with influencers and consumers on the responsible use of antibiotics in animal agriculture, One Health and antimicrobial resistance.
o Build on the importance of story telling
o Who is your audience – not always the general public
o Social media as an outlet to build upon
Happy Hour
• Happy hour will overlap with the communications session. Then the happy hour will follow with breakout rooms hosted by NIAA executive board members.
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