Coconuts Don't Lie | Ubais Ali on 50 Years Without Compromise

Deep Impact Story | Episode 06

Ubais Ali runs Mezhukatil Mills, a 50-year-old coconut products company.

"I have been destined to work with coconut," he says. Not chosen. Destined.

This conversation is about what it means to be driven by responsibility instead of passion. To give 100% to every role: leader, father, husband, son and find both purpose and weight in that commitment.

What we explore:

"I have been destined to work with coconut" not chosen, destined
Being driven by responsibility across every role
"After every day's battle"coming home to simple pleasures
The unlearning after MBA: you can't be somebody else
Why family businesses run on value systems, not KPIs
"I make sure that I am there" for everyone, always
The "no harm principle" from coconuts filtering out what doesn't belong
Being accountable for everything you sell
Choosing values over velocity: "If everybody runs behind profit, the world will collapse"

Ubais's father created possibilities, wanted children around, but never compelled. Yet Ubais carries the weight of inheritance, the responsibility to protect 50 years of values.

What does it mean to be 100% committed to every role? Where do you end when duty defines you?

ABOUT DEEP IMPACT STORY

A weekly podcast for founders figuring out how to build sustainably. Hosted by Sreehari Venugopal.

🔔 New episodes every Tuesday!

#Responsibility #FamilyBusiness #Inheritance #FounderJourney #Legacy #Values #DeepImpactStory

CREDITS

Hosted by: Sreehari Venugopal
Edited by: Eldho Joseph
Cinematography: Vishnu Vijay
Location: Tapas Living
Creative Direction: Nisha Nandakumar
Produced By: Mettle Minds

Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/philip-anderson/...
License code: DZUMYVIOQKR9ISIF