How to Build Long Term Client Growth by Acting as Strategic Connectors With Justin Hoffman

Description:

Justin Hoffman is the Founder and CEO of cSolutions, where he helps energy companies grow by connecting the right technologies, partners, and decision-makers.
With nearly three decades in sales, strategy, and business development, Justin brings a pragmatic, relationship-driven approach to scaling consulting and advisory work in complex industries.

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Links:

StreamYard (for guest): https://streamyard.com/rhgprcmhr8
YouTube (for sharing):    • How to Build Long Term Client Growth by Ac...  
Apply to be a guest: https://ghapodcast.com/application-to...

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Justin's Bio:

Justin Hoffman is the Founder & CEO of cSolutions, a consultancy focused on connecting technologies, services, and decision-makers across the global energy sector. He brings 29 years of experience spanning international sales, business development, strategy, and project delivery.
Justin is also a GlobalScot and Houston Ambassador for the Scottish Business Network, supporting Scottish entrepreneurs and companies expanding into global markets.
Known for his extensive network and ecosystem-driven approach, he helps clients accelerate growth while minimizing risk and internal complexity.

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Show Notes:

Justin Hoffman has spent almost 30 years operating at the intersection of sales, strategy, and execution in the global energy sector. As Founder and CEO of cSolutions, he doesn’t sell a single product or methodology, he builds ecosystems.
His work focuses on synthesizing partner value propositions and directing them to the right people, at the right companies, at the right time.
cSolutions was intentionally built to avoid dependence on a single energy cycle. Instead, Justin works across oil & gas, offshore wind, renewables, infrastructure, and emerging technologies, helping clients grow without increasing headcount or internal risk. His model is lean, scalable, and deeply relationship-driven.
Beyond his company, Justin is a GlobalScot and Houston Ambassador for the Scottish Business Network, where he supports Scottish innovators expanding internationally.
In this conversation, we explore how consultants can position themselves as connectors, how trust and long-term relationships drive growth, and why ecosystem thinking is becoming essential in complex consulting environments.

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Proposed Interview Structure:

1. What originally got you into consulting and advisory work within the energy sector?

2. What core problem does cSolutions solve for companies today, and why was that important enough for you to build a business around it?

3. Who are your ideal clients now, and who are the real decision-makers you’re typically engaging with?

4. How do clients usually find you today, and what’s worked best for building credibility and opening doors in such a complex industry?
Current Aquisition Channels: Network & Networking
Sub Question: What’s your perspective on podcasts as a marketing and positioning tool in the consulting and energy space?

5. Energy projects often come with long, complex sales cycles. How do you typically move from first conversation to a signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, and how do you intentionally build long-term, trust-based relationships rather than one-off engagements?

7. Where do you find yourself most stuck right now as a consultant and ecosystem builder, if at all, as cSolutions continues to grow?

8. Looking ahead, where do you see the biggest opportunities in and around the energy transition?