Ep. 186: The B2B Advantage Most Urgent Cares Miss - Interview w/ Ira Pasternack from WebForDoctors

Ira Pasternack has been in urgent care marketing since before LinkedIn existed, and today, he’s helping clinics rethink growth by leaning into a service line that most still overlook: occupational medicine.

As the founder of WebForDoctors and a long-time leader in urgent care strategy, Ira has spent over two decades helping practices grow volume, build smarter websites, and scale services like Occ Med that can stabilize revenue and drive new business, even in the summer slump. In this episode, he joins Nick and Michael to unpack why Occ Med is not just a side hustle. It’s a legitimate B2B growth engine when done right.

Together, they get into the practical and often misunderstood realities of launching or scaling Occ Med inside an urgent care setting. That includes what clinics get wrong, why marketing it takes a completely different approach than urgent care, and how to think about employer relationships the right way.


🔥 In This Episode, You’ll Learn:
💼 Why Occ Med is a B2B strategy and how it helps balance seasonality in urgent care
📉 How the “summer slump” creates the perfect window to launch or level up your Occ Med program
🏗️ What employers are really looking for in an Occ Med partner and how to win their trust
📊 Why Occ Med revenue can vary wildly from 10% to 85% depending on location, promotion, and process
🔁 How to approach outreach with LinkedIn, email, phone, and real follow-up systems
🤝 Why content creation, consistency, and nurturing matter more than a one-time campaign
🛠️ What to expect from a free consultation and the flexible support options Ira’s team offers


🔗 Resources & Mentions:
Book a Free Occ Med Consultation with Ira: ⁠https://patientcaremarketingpros.com/...
Learn more about NAOHP (National Association of Occupational Health Professionals): ⁠https://naohp.com/⁠
WebForDoctors: ⁠https://www.webfordoctors.com/⁠
Connect with Ira on LinkedIn: ⁠  / ⁠  


Whether you’re just curious or ready to expand your Occ Med strategy, this episode breaks down what’s possible, what it takes, and how to get started.


💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: ⁠https://patientcaremarketingpros.com⁠
Facebook: ⁠  / patientcaremarketingpros⁠  
LinkedIn: ⁠  / ⁠  
YouTube: ⁠https://www.youtube.com/channel/UC9nw...


Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at ⁠[email protected]⁠


🎵 Intro/Outro Music by Devin Smith: ⁠https://open.spotify.com/artist/4UdQj...