The trick to running a large BDC for a Major Auto Group with Erin Morrow.

No one loves BDCRX like we do!! Another episode drop today!!

Today, hosts Matt Uber and Jason Miller engage with Erin Morrow, the BDC director at Hendrick Automotive Group, to explore the unique dynamics of a luxury automotive BDC. Erin shares insights on building a cohesive team culture and the untapped opportunities within the BDC space, emphasizing the need for ongoing training and accountability in lead management. Today's discussion was amazing!


Stay tuned for more episodes!


BDC, automotive, sales, service, training, AI, customer experience, dealership, luxury cars, communication