The Billion-Dollar Rise And Fall of Jessica Simpson

Jessica Simpson was never taken seriously in fashion. She was the blonde punchline, the pop star with platform heels and a Southern drawl. But while critics laughed… she built one of the most profitable celebrity fashion brands in history.

At its peak, the Jessica Simpson Collection was pulling in over $1 billion a year, stocked in Macy’s, Dillard’s, and hundreds of department stores across the U.S.

And then — almost without warning — it collapsed.

Licensing deals vanished. Retail partners crumbled. Simpson’s billion-dollar empire was suddenly worth a fraction of its former value. And in the middle of it all… she lost the rights to her own name.

So what happened?

How did a brand that understood American women better than the critics ever did… lose its place in the market?

What REALLY Happened To Jessica Simpson’s Fashion Empire?
The Billion-Dollar Rise and Fall of Jessica Simpson’s Fashion Empire

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