How to Scale a High-Touch Functional Medicine Practice Without Burning Out

In this episode of The Wellness CEO Formula, Jo Ring speaks with Claire Draudt, Functional Medicine Nurse Practitioner at Merritt Health & Wellness in Portland, Oregon, about one of the hardest challenges in founder-led healthcare:

How do you scale a deeply personalised, high-touch practice without sacrificing quality, boundaries, or yourself?

Claire shares her journey from repeated concussions and neurological recovery to building a relationship-led functional medicine practice focused on long-term patient transformation. Together, they explore what sustainable growth really looks like in wellness and healthcare.

In this conversation, we cover:
• Why long-term patient relationships are central to functional medicine
• The time, emotional load, and boundaries required in high-touch care
• Creative ways to engage patients in their own healing
• Why referrals work — and where growth becomes constrained
• The tension between financial sustainability and depth of care
• How wellness founders can grow without burning out

This episode is essential viewing for:
• Functional medicine practitioners
• Nurse practitioners and PAs building their own practices
• Wellness founders and healthcare CEOs
• Anyone scaling personalised care in a demanding market

Guest:
Claire Draudt, Functional Medicine Nurse Practitioner
Merritt Health & Wellness — Portland, Oregon

🔗 Website: https://www.merritthealthandwellness.com

#functionalmedicine #nursepractitioner #clinicowner #healthcaremarketing