Customer-Centric Growth: Laura Patterson on Turning Data into Measurable Business Value

What does it really mean to be customer-centric in a data-driven world? In this episode of KRTCL HIT: The Marketing Podcast with Behtash Moojedi, we sit down with Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business, to explore how customer insight, accountability, and alignment can transform growth from the inside out.

Laura shares how her early days at State Farm shaped her belief that not all customers are equal—and how understanding customer behavior and value leads to measurable business outcomes. Together, we discuss:

💡 In This Episode:

The origins of customer centricity and why it’s more than just a buzzword

Building marketing accountability around measurable outcomes

How “Excellence”—Laura’s patented framework—ties marketing strategy to customer value

Why retention rate, lifetime value, and referral rate beat clicks and impressions

How startups can lay a solid customer-first foundation for long-term success

The role of AI and automation in maintaining authentic customer relationships

The difference between a dashboard and a scorecard—and why most companies confuse the two

🎧 Perfect for:
CMOs, marketing leaders, founders, and anyone seeking to make their marketing smarter, more human, and aligned with real customer value.

Follow Laura Patterson:
LinkedIn:   / laurapattersonvem  
YouTube:    / @visionedgemarketing  
Website: https://visionedgemarketing.com/
White Paper Bring Your A-Game to a Customer Empowered Market" and our "CustomerDNA" Infographic https://visionedgemarketing.com/bring... (this is gated)
Scorecards vs. Dashboards (not gated) https://visionedgemarketing.com/diffe...
Customer-Centricity worksheet (gated) but a good free assessment tool - https://visionedgemarketing.com/accel...

Follow Behtash:
Instagram:   / behtashmoojedi  
TikTok: behtashmoojedi
YouTube:    / @behtashmoojedi  
LinkedIn:   / behtashmoojedi  
Website: https://behtashmoojedi.com/
Medyche: https://medyche.com/

#marketing #marketingstrategy #customerengagement #customerrelationships #businessgrowth #businesstips #businesssuccess #businessstrategy #startup #startuptips #foundertips