Thriving As A Professional Speaker In The Age Of A.I. (w/ Brian J Olds) | Ep #11

In the rapidly evolving world of public speaking, standing out is more crucial than ever. In a recent episode of the "Born to be Dope" podcast, Brian J. Olds, the founder of Black Speakers Network, shared valuable insights on how speakers can future-proof their careers by embracing authenticity and leveraging modern technology. This blog post distills those insights into actionable strategies for aspiring and established speakers alike.

Understanding Your Unique Value Proposition: One of the central themes discussed in the podcast is the importance of authenticity in the speaking industry. Brian emphasizes that many speakers fall into the trap of imitating successful figures instead of discovering their unique voice. He recalls his own journey, noting that he initially felt pressured to conform to a mold, wearing suits and adopting the speaking styles of established speakers. However, he learned that true success comes from embracing one’s individuality and allowing personal experiences to shape one’s narrative.

Finding Your Speaker Sweet Spot: Brian introduced a powerful concept known as the "speaker sweet spot," which is the intersection of passion, expertise, and market demand. He explains this using a Venn diagram analogy, where:
Passion represents what lights you up inside.
Expertise captures your life experiences and knowledge.
Market Demand encompasses what people are willing to pay for and what the world needs.
By focusing on this intersection, speakers can develop a message that not only resonates with their audience but also generates income.

The Importance of Market Demand: A significant takeaway from the podcast is the need for speakers to understand market demand. Brian pointed out that many aspiring speakers struggle to differentiate themselves in a crowded market. He advises that finding the right niche is essential. According to him, it’s not enough to be passionate or knowledgeable; there must be a genuine demand for what you offer. Testing the market through small experiments—like workshops or webinars—can provide insight into what resonates with potential audiences.

Overcoming the Fear of Failure: Brian also addressed a common psychological barrier among entrepreneurs: the fear of failure. He argues that many individuals fear public failure more than failure itself. This fear can stifle creativity and innovation. He encourages speakers to embrace failure as part of the learning process. For instance, if a workshop doesn’t attract a large audience, it’s crucial to recognize that it’s an opportunity to learn rather than a reflection of one’s worth.

Leveraging Technology: The podcast highlights how technology can aid speakers in their journey. Platforms like Instagram now offer features such as A/B testing, allowing users to experiment with different content to see what works best. Brian emphasizes the importance of utilizing these tools to refine one’s approach and better understand audience preferences.

Brian J. Olds’ insights provide a roadmap for speakers looking to navigate the complexities of the industry. By embracing authenticity, understanding market demand, and leveraging technology, speakers can not only future-proof their careers but also create a lasting impact. The key takeaways from this discussion are:
1. Embrace your unique voice and experiences.
2. Identify your "speaker sweet spot" by finding the intersection of passion, expertise, and market demand.
3. View setbacks as learning opportunities rather than failures.
4. Utilize technology to test ideas and refine your approach.

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