From Learning Shopify to Launching ‘Furnito’: Neha’s E-Commerce Success Story | PITP MUET

Meet Neha Rubab, an ambitious and talented trainee who turned her passion for digital business into a real entrepreneurial journey through the E-Commerce Professional Course offered under the People’s Information Technology Programme (PITP) at Mehran University of Engineering and Technology (MUET).

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💼 What She Learned:

Neha enrolled in PITP to gain practical, in-demand skills in the digital economy. During her training, she mastered:
• 🛒 Shopify: Learning how to build, design, and manage an online store.
• 🔍 Search Engine Optimization (SEO): Enhancing online visibility through content and keyword strategies.
• 🔎 Product Hunting: Identifying trending and profitable products to sell.
• 📈 Digital Marketing: Running targeted campaigns across platforms.
• 📱 Social Media Advertising: Leveraging Facebook and Instagram ads to drive traffic and sales.
• 💻 Freelancing: Navigating platforms like Fiverr and Upwork to start earning independently.

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🪑 Final Project: Furnito – A Modern Furniture Store

As part of her capstone project, Neha built Furnito, a sleek and functional Shopify store dedicated to furniture products. The project showcases her ability to design, brand, and market an e-commerce business from scratch.

She’s now preparing to officially launch Furnito, and is also excited to begin her career as a freelance e-commerce specialist, offering services globally.

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💡 About PITP – People’s Information Technology Programme:

The People’s Information Technology Programme (PITP) is a transformative digital skills initiative hosted at MUET, aimed at empowering youth with practical, job-ready IT and digital economy skills. PITP offers free and subsidized professional training in areas like:
• E-Commerce
• Web Development
• Digital Marketing
• Graphic Design
• Freelancing and more

The program is part of a broader mission to bridge the digital divide and create new opportunities for Pakistan’s youth, enabling them to participate in the global digital economy.

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🙌 Neha’s Message:

“This course changed how I see my future. I now have the confidence and tools to build my own brand and earn as a freelancer. I’m grateful to PITP and MUET for this life-changing opportunity.” – Neha Rubab

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👀 Watch Neha’s full journey and see how digital training can change lives.

🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE to see more inspiring success stories from PITP trainees.

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