The $10M Lesson I Learned from Zero to One

Most startups copy what already works — and that’s exactly why they stay small. In this video, I break down the strategy that helped us generate well over $5 million in sales, inspired by Zero to One by Peter Thiel and Alex Hormozi’s frameworks for building and scaling high-value offers.

You’ll learn:
• How to find your unique “monopoly advantage” using Thiel’s Zero to One principles
• How we used Hormozi’s value equation to design offers people couldn’t say no to
• Why competing head-to-head is a losing game — and what to do instead
• The exact mindset shift that took us from pitching to closing effortlessly

If you’re building a startup, refining your sales process, or trying to turn attention into revenue — this strategy can completely change the way you think about business growth.

📘 Inspired by: Zero to One by Peter Thiel
💪 Influenced by: $100M Offers by Alex Hormozi