AI and Business Marketing | Today’s Marketplace
Автор: Creighton University
Загружено: 2025-11-03
Просмотров: 84
Creighton University’s Tim P. McMahon, PhD, associate professor of practice in marketing and management at the Heider College of Business, was featured on Today’s Marketplace from the floor of the New York Stock Exchange alongside Joe Davy, founder and CEO of Banzai International (NYSE: BNZI).
In this interview with host Jane King, McMahon and Davy discuss how generative AI is reshaping business marketing by providing smaller companies with access to advanced tools once reserved for larger organizations and transforming how businesses understand their customers.
“What I learned about how they are putting it to use was pretty amazing,” said McMahon. “Generative AI helps small companies get reliable data, quickly and inexpensively.”
Banzai’s Davy added, “AI is transforming the $400 billion marketing technology market at an unprecedented pace. Every company in the world will be impacted by this change.”
At Creighton’s Heider College of Business, students learn from professors who are both educators and industry experts, preparing them to lead responsibly in a rapidly evolving business landscape.
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