Designing a Brand and Showcase Your Work in Adobe Illustrator with Paola Kassa

Get more clients by showcasing your branding and use your social media as a digital portfolio. Tune in with graphic designer Paola Kassa as she creates a brand identity for a fictional swimsuit company using Adobe Illustrator. From creation to sharing your portfolio online, Paola will deep dive into her process of showcasing her work to land her dream clients.

In this segment, you will learn…
How to work with a brief from a client
Create logos, packaging, patterns, and marketing assets
Use the new mock-up tool in Adobe Illustrator
Designs that will show off your work on Behance and social media

Get warm with this summer themed live stream and get your questions answered LIVE!

Guest Paola Kassa is a Graphic Designer, Blogger, and YouTube Creator: https://www.paolakassa.com/work

Host Kristen Driscoll is a brand designer and strategist based in Canada: https://www.behance.net/kristenschonho

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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
00:55 Paola’s Intro
03:38 Overview for today, brand brief
06:07 Color palette, moodboard, logotype explorations walkthrough
09:23 Chat Q&A start traditionally or digitally
10:24 Creating heavier weight logo variations
12:12 Chat Q&A Do clients prefer to see sketches or finals
13:50 Selecting three final logo variations in black and white
16:01 Creating color variations, where Paola finds color inspiration
19:12 Chat Q&A differences between Australian and North American design
20:50 Adding secondary text to logo, adding colors from palette
23:29 How Paola picks typefaces, benefits of passion projects
26:25 Designing phone mock-up
30:45 Behance presentation template, setting up artboards
34:12 Putting together Behance cover
38:22 Artboard for brand brief, projects Paola enjoys working on
42:55 Does Paola prefer to work in Illustrator vs other Adobe apps
46:06 Laying out mock-ups, chat Q&A does Paola use Photoshop mock-ups
51:19 Sharing work to Behance vs social platforms
53:44 Adding paper textures and layering brand elements and mock-ups
55:29 Adding logo to bag photo using mock-up beta feature
57:35 How Paola makes layout decisions for a presentation
1:00:24 Chat Q&A Does Paola get clients from Behance, thoughts on bento box design
1:03:42 Type on a path floral design, what features Paola wants to see in Illustrator
1:08:23 Creating more mock-ups. Benefits to using Behance for your portfolio.
1:12:13 Adding color palette and hex codes to presentation
1:15:46 Other artboards you could add to a presentation
1:17:30 Creating a brand pattern using pattern tool
1:21:05 Recap, showing published project
1:23:55 Exporting artboards
1:25:44 Outro