贴个标就能收钱，“杜比”赚钱有天理吗？Is it fair for Dolby to make money by just putting a label on it?【柴知道】

自从大家开始注重影音体验，各种打着“杜比视界”“杜比全景声”旗号上市的产品越来越多，从汽车到电视、手机，似乎只要印上杜比的 logo，就是音质和画质的保证。在刚刚过去的 2024 财年，杜比就靠各种授权服务，一共赚了 11 亿美元，不过，你买到的“杜比”，和电影院里的“杜比”，是一回事吗？为什么杜比只靠贴个标，就能赚这么多钱？

Ever since people started caring more about audio-visual experiences, we've seen a flood of products boasting labels like Dolby Vision and Dolby Atmos—from cars to TVs to smartphones. It almost feels like slapping on that Dolby logo instantly guarantees top-tier sound and picture quality.

In the 2024 fiscal year alone, Dolby made a whopping $1.1 billion just from licensing. However, is the Dolby you get at home the same as the one you hear in a movie theater? Why can Dolby make so much money just by putting a label?

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