What Amazon Published: How Rufus Uses RAG & Knowledge Graphs for Relevancy
Автор: ZonGuru
Загружено: 2026-01-16
Просмотров: 14
Amazon recently shared how Rufus, its AI shopping assistant, actually works and how it determines which products get recommended, compared, and selected.
In this session, Jon Tilley, CEO of ZonGuru, will break down Amazon’s own announcement and translate it into practical listing guidance for brands and agencies.
You’ll walk away with a clear understanding of:
How Rufus evaluates products using RAG and knowledge graphs
What “relevance” now means in an AI-driven marketplace
Which listing elements matter most for recommendations and selection
What changes you should prioritize to prepare for 2025 and beyond
This is a focused, practical session designed to help you align your listings with how Amazon’s AI now interprets and recommends products.
📅 Thursday, January 15
⏰ 09:00 AM PST
🎤 Hosted by Jon Tilley, CEO of ZonGuru
👉 Save your spot and join us live!
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