The Thrills and Challenges of a Creative Career in Advertising with Gerardo Agbuya & Jesse Wilks

On today’s episode, Jesse Wilks and Gerardo Agbuya, Creative Directors of Courage Inc.,talks about their journey of transforming a bold creative vision into a sustainable business rooted in courage, authenticity, and community. They dive into what it takes to stay resilient as an entrepreneur, how to balance creative integrity with business growth, and why vulnerability can actually be a strength in leadership. Together, they explore the lessons learned from scaling a creative agency while staying true to one’s values, as well as the evolving role of design and storytelling in connecting with audiences today.

Here are three things you’ll learn in this episode:

1. A Day in the Life of a Creative
This video provides a glimpse into the dynamic and varied nature of a creative's day. From brainstorming sessions to pitching ideas and collaborating with directors, the Jesse and Gerardo highlights the excitement and challenges of working on multiple projects at different stages, ensuring that no two days are the same.

2. The Strength of Personal Work
Jesse and Gerardo emphasizes that infusing personal experiences into creative projects can significantly enhance their impact. By drawing from their own lives, they create work that resonates more deeply with audiences, as seen in their successful Rona campaign inspired by childhood memories of hockey.

3. The Joys of Working in Advertising
The video captures the rewarding aspects of working in advertising, such as the collaborative process, the thrill of seeing ideas come to life, and the opportunity to work with like-minded individuals. Jesse and Gerardo express their appreciation for the creative freedom and the ability to make meaningful connections through their work.

About Gerardo Agbuya & Jesse Wilks:

Websites:

https://gerardoandjesse.com/

https://www.courageinc.com/

Social:

  / gerardoagbuya  

  / jessewilks  



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