Key Lessons For Sellers From Amazon Prime Day 2025

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Key Lessons For Sellers From Amazon Prime Day 2025

Amazon Prime Day 2025 just wrapped — and it was the biggest one ever, stretching across 4 days and generating $24.1 billion in sales.

In this video, we break down what actually sold, how third-party sellers performed, why essentials outshined electronics, and what small brands can learn heading into Q4.

If you're a seller looking for data-driven strategy and insights, this recap is for you.

00:00 – Prime Day 2025 Recap Begins
00:33 – Amazon’s First 4-Day Prime Event: $24.1B in Sales
01:12 – Day 1 Results vs. Public Headlines
01:44 – Ecom Catalyst Client Wins
02:49 – Top-Selling Categories: Essentials, Not Electronics
03:22 – Small Business & Third-Party Seller Performance
04:24 – Revenue Comparison vs. Prime Day 2024
05:34 – Day 1 “Flop” Narrative & Media Coverage
06:32 – Fewer Discounts, Still Record Sales
08:29 – Key Learnings: Essentials Win, Early Planning Pays Off

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Who am I, and why should you listen to me?

With over 20 years of experience and more than $100 million in managed revenue, Fred McKinnon and the eComCatalyst team are your trusted partners in navigating the complexities of Amazon and e-commerce platforms.

Here, you'll find clear, actionable insights designed to help you overcome challenges like rising fees, inventory hurdles, and operational setbacks.

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