The Standard Podcast-Corey Bruno

Corey Bruno is an athlete marketing and NIL professional, currently serving as Director of NIL at Press Upload. With more than three years of experience in the NIL space, he has built his career helping athletes grow their brands and tell authentic stories through data-driven strategy, partnerships, and content.
Corey began working with top athletes at Syracuse University, supporting initiatives for Jim Boeheim and Carmelo Anthony's foundations and gaining early experience in athlete branding and community impact. After graduation, he joined an athlete marketing analytics startup, where he worked alongside Syracuse Athletics, focusing on analyzing data-driven NIL campaigns and overlooked athletes to scale athlete-brand partnerships.
Today, Corey is known for innovating the NIL industry by helping NCAA and pro athletes build purposeful, ROI-driven brands on social media. His approach goes beyond chasing deals and follower counts — it's about building authentic, strategic brands that create long-term value and legacy.
In This Episode, We Talk About:

What "raising the standard" means in the NIL and athlete branding space
The biggest lie the NIL industry is selling athletes right now
How that lie shows up with the athletes Corey works with
Identity beyond performance — how athletes can build brands rooted in who they are
What legacy beyond deals and transactions actually looks like
The difference between chasing checks and building a purposeful brand
Advice for high school athletes just starting to think about their brand
What college athletes need to know about navigating NIL deals authentically
How pro athletes should think about their brand differently as they transition
Rapid-fire truths on discipline, leadership, faith, and legacy

Corey's work is a masterclass in helping athletes understand that NIL isn't just about making money — it's about building a platform that reflects your values, creates impact, and outlasts your playing career.
Whether you're an athlete navigating NIL, a parent trying to guide your kid through branding decisions, or a coach helping your players build their platforms — this conversation will challenge how you think about athlete marketing, social media strategy, and what it means to build something real.
Connect with Corey Bruno:

LinkedIn: Corey Bruno
Company: Press Upload

About The Standard Podcast™:
This isn't motivation. This is a movement. The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, we bring raw, truth-packed conversations about identity, discipline, and legacy that goes beyond the scoreboard.
New episodes drop every Monday.
Raise the bar. Rebuild the culture. Become the standard.