Starbucks: How They Make You Pay More | How the World’s Most Powerful Coffee Brand Works (in Hindi)
Автор: The Sector Analyst
Загружено: 2025-11-27
Просмотров: 164
Starbucks is not just a coffee chain — it is one of the world’s most powerful lifestyle brands.
From premium pricing to global expansion, Starbucks has created a unique business model that millions admire.
In this video, we break down:
How Starbucks makes money
Why people pay ₹350–₹500 for a coffee
The psychology behind Starbucks experience
Tata Starbucks partnership in India
Store economics & profitability
Global expansion strategy
Competition vs CCD, Blue Tokai & McCafé
This is a complete Starbucks business case study for business learners, investors, and coffee lovers.
🔍 Key Points:
✔ Starbucks sells experience, not coffee
✔ India is a massive long-term opportunity
✔ Tata partnership gives competitive advantage
✔ Starbucks loyalty program is a cash machine
✔ Brand psychology drives premium pricing
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