Annette Mann (CEO, Austrian Airlines)

Annette Mann is CEO of Austrian Airlines, the flag carrier and largest airline in Austria, and is one of the most important top managers in Austria and in the European aviation industry.

Before Ms. Mann became CEO of Austrian Airlines, she was responsible for Corporate Responsibility of the Lufthansa Group, including the group’s sustainability strategy. Before that, she was responsible for various product-related areas within Lufthansa, including as Vice President of product management at SWISS, after designing and implementing Lufthansa’s first class and premium economy offerings. Ms. Mann began her career in the Lufthansa Group and held various positions in corporate development and strategy over almost two decades.

Ms. Mann studied business administration in Ingolstadt and earned an Executive MBA at the Kellogg School of Management.

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The CEO Leadership Series is the flagship event series of the Technical University of Munich (TUM) at the Heilbronn campus. The goal of the event series is to connect top managers with young students in order to promote a fruitful dialogue. The guests first hold a panel discussion with the host about their careers and organizations, and then respond to questions from the students in a Q&A session. This gives students valuable insights into the fascinating and exciting life and work of successful and renowned managers.

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00:00 Teaser
02:38 Intro
04:38 Childhood
07:01 School and university
08:05 Internships
11:21 Being an 80/20-student
12:51 Trainee at Lufthansa
16:28 Designing the interior of A380
18:01 Leading the design of first class seats
19:52 Leadership talent and experience
23:25 Leadership style
24:36 Strategy team and learning from challenges
30:05 Career advice & premium economy
32:59 Sustainability role
36:40 Improving sustainability of airlines
42:53 Becoming CEO of Austrian Airlines
45:45 Typical day and tasks as CEO
49:15 History and future of Austrian Airlines
55:10 Porter's five forces analysis of aviation industry
1:01:41 Favorite customers
1:03:03 Window vs. aisle seats
1:03:30 Cuisine, music, holiday destinations, hobbies, books
1:09:07 **Start of Q&A**
1:09:12 Early career expectations
1:10:39 Balancing profitability, quality, and sustainability
1:12:14 Competition within Lufthansa group
1:14:15 Technological focus
1:20:27 Competing against low-cost carriers
1:23:22 MBA studies
1:25:19 Starting in a new environment
1:27:04 Standing seats
1:28:51 Prejudice against female managers
1:32:07 Lufthansa acquiring ITA
1:35:00 Women in management
1:38:40 Ensuring financial stability
1:42:00 Culture of innovation
1:44:51 Short-haul flight bans
1:47:37 Private jets
1:51:38 Standing out for promotions
1:55:05 Strikes and stakeholders
1:59:17 Ghost flights
2:02:04 End


Music: Good Morning by MaxKoMusic