From Retail to Viral Fame: Ed Bassmaster’s Wild Ride in Comedy

In this episode of Industry Standard with Barry Katz, viral YouTube pioneer Ed Bassmaster ‪@edbassmaster‬ shares his incredible journey from working retail at an AT&T store to becoming one of the most recognizable character comedians on the internet. He dives deep into the origins of his iconic alter egos and creations like Always Teste, Chip Diamond, Skippy, Tequila, and Mumbles—many inspired by real-life encounters in Philly. Ed reflects on his big breaks with appearances on MADtv, working alongside Keegan-Michael Key and Bobby Lee, and brand deals like his Pine-Sol commercial with the legendary Pine-Sol Lady. He also opens up about growing up without a father, raising his own kids with love, collaborating with his son on viral TikToks, and navigating the highs and lows of social media fame.

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