The #1 Strategy SMBs Can Use to Take Advantage of Bitcoin in 2026

In this episode of Tech Ascent, host Oliver Clingain sits down with Jeff Newman, Chief Revenue Officer at Sovreign (Bitcoin-only professional services for businesses). Jeff breaks down why Bitcoin ≠ crypto, how Sovreign helps companies integrate Bitcoin into their balance sheets and operations, and why the next 5 years (2026–2030) are critical for businesses that want to protect and grow their purchasing power.

You’ll hear how Sovreign acts like a “Bitcoin-first Deloitte/McKinsey” for SMBs and mid-market companies—offering education, strategy, and execution for Bitcoin treasury, payments, and long-term value preservation.

What You’ll Learn:
Bitcoin vs. “crypto” (and why that distinction matters for businesses)
How to think about Bitcoin as store of value, medium of exchange, and unit of account
Practical ways companies can start: saving in Bitcoin, accepting it as payment, and incentivizing usage
Why Jeff believes the next 5 years will define which businesses survive inflation and currency debasement
How Sovreign works with founders, CFOs, and operators—from fractional “Bitcoin officer” support to full-scale strategy
Real-world examples: discounts for paying in BTC, charging premiums for cards, and using Bitcoin as pristine collateral

About This Episode’s Guest
Jeff Newman is the Chief Revenue Officer at Sovreign, a Bitcoin-only professional services firm helping businesses with Bitcoin education, integration, and adoption. With a background in revenue leadership and go-to-market, Jeff now focuses on helping owners and operators move from “I’ve heard about Bitcoin” to actually leveraging it—across treasury, payments, incentives, and long-term strategy. Sovreign’s team includes ex-bankers, consultants, sales leaders, and operators who are all aligned around one non-negotiable: Bitcoin only.

Connect with Jeff
LinkedIn:   / jeffreyjnewman  
Website: https://www.sovreign.io
Free eBook: The Business Case for Bitcoin: https://assessment.sovreign.io/the-bu...
Book a Meeting with Jeff: https://forms.fillout.com/t/oR98qTaCr...

Connect with Oliver and Ascenxion:
LinkedIn: linkedin.com/in/oliver-clingain
Website: https://ascenxion.io/